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November 4, 2022Posts

Sun & Sand Sports and Trasix: An enduring partnership

Since its inception in 1979, Sun & Sand Sports, part of GMG, has become the leading multi-gender sports retailer across the Middle East, selling high-performance and stylish sportswear and accessories brands to its customers. Considered the largest retailer and wholesaler of sporting goods across the Middle East, with over 90 sports brands across various sports categories, and over 100 stores spanning the United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait.

When Sun & Sand Sports decided to invest in a long-term digital solution to streamline their management and operational processes in 2013, Trasix stepped in to help improve the way in which customer orders were captured, with the ultimate goal to drive business growth more efficiently.

Sun & Sand Sports selected the Trasix solution to address the key challenges they faced. The solution is customizable and scalable and adopts the latest innovative B2B practices in the industry.

Overview of the journey

The biggest challenge faced by Sun & Sand Sports are the frequent changes to the line received from the brand principles. These changes must be communicated to the customers promptly and accurately. With the Trasix solution Sun & Sand Sports is able to achieve this.

With its open architecture, the Trasix solution is easily integrated within existing infrastructure and is fast to launch.

Partnership in action

Working in partnership allows Sun & Sand Sports to actively participate in the platform development and enhancement, which results in a more meaningful and relevant solution whilst delivering the best experience to users.

Moreover, Sun & Sand Sports is able to leverage Trasix’s expertise in order to implement the best practices and improve their business development.

Digital transformation at scale

Sun & Sand Sports employees and customers welcome the Trasix solution as it improves workflow, streamlines go-to-market and distribution in a way that promotes collaboration, speeds B2B order capture and consolidation while preventing data flaws and breaches due to human errors.

Learn more about Sun & Sand Sports here.

Sign up for a free consultation here.

Contact us now: |


March 29, 2022Events

Meet us at PI Apparel Europe 2022

The Event for Product Development Leaders

This year's PI Apparel Europe 2022 event will be held between 25th and 26th April 2022 in Amsterdam. Don't miss our attendance and visit our booth to discover how our products and services can empower your brand and assist in planning, merchandising, and selling efficiently your collections.
Visitors will get to know all new features, products and talk with our team.

Request a meeting and secure your free demo session with Trasix during the PI Apparel Europe.

Contact us now: |


Trasix at PI Apparel Europe 2022

Next post Sun & Sand Sports and Trasix: An enduring partnership

March 11, 2022Announcements

A message from our Founder and CEO

Our CEO and Founder, Andre Labaki, reflects on the journey we have been on and looks to the future. 

“This year marks a very special year for Trasix as we celebrate our 10th anniversary.  When I launched the company in 2012, I believed that the apparel and footwear industry needed a fresh approach to digital transformation.  I put together a team of innovative and creative minds to deliver a platform that is now used by the industry leaders to overcome their go-to-market and distribution challenges in a constantly evolving trade environment.  

Along our journey, we were able to achieve key milestones – from onboarding our first customer in 2012, to serving over 35 global brands, 28 wholesalers and 6290 daily users around the world: who manage their assortments and collect annual orders in excess of USD 7.3 billion. 

All these accomplishments came with great efforts, resulting in Trasix being recognized in the market as a reliable solutions provider, which drives its business through solid expertise and constant innovation.  

One thing that has not changed in the last decade is our company values. Every feature we release is led by consistent transparency, reliability, uncompromised security and our mission to help our customers overcome their challenges in the most efficient and cost-effective way possible. 

Meanwhile, the world has faced exceptionally challenging conditions under COVID-19 related restrictions through 2020 and 2021.  The resulting and ongoing headwinds in global fashion doesn’t only point out the digital imperative in the industry, but also confirms the effectiveness of specialist tech platforms on which companies have heavily relied on to remain on track in a pandemic-era. 

We are prepared to support fashion businesses and address their specific needs as the shape of the market continues to evolve. 

Reflecting on the history of Trasix, I’d like to acknowledge the employees, customers and partners who have helped built a trustworthy, collaborative and business-driven platform that empowers businesses around the world every single day. 

We are excited about the opportunities ahead to extend our track record of value creation, innovation and success.

Here’s to another 10 fantastic years. May they be as exciting and rewarding as the first!” 

Andre Labaki,

Founder and CEO at Trasix

Next post Meet us at PI Apparel Europe 2022

November 25, 2021Features



The fashion industry shift toward digitalization has allowed three-dimensional technology to gain acceptance among design houses who widely integrate 3D programs into their drawing and visualization process.

While it is fast becoming a must-have, brands are struggling to take the innovation beyond the designing phase to fit in 3D assets into their whole product life cycle. Specifically, to ensure that all the users, inside and outside the organization, can easily access and interact with existing 3D assets throughout their planning, merchandising and buying process.

The Trasix platform offers the necessary technology to seamlessly aggregate all 3D assets for Apparel, Footwear and Accessories regardless of the design tools used to create them.

The Trasix platform gives all the users in the organisation and outside, a powerful platform to efficiently plan, merchandize, and sell in a collaborative environment while having access to the most recent 2D and 3D assets of all the styles. Moreover, brands are able to present their collections in a digital showroom through large interactive walls or other connected devices, accessible everywhere by merchandizers, sales teams and buyers.

Thanks to the usability and intuitive design of the platform, fashion and sporting goods brands do not require specific expertise to leverage the benefits of 3D and interactive 3D solutions. They can interact with 3D models in a user-friendly way without having to worry about the technicality behind it. 

Learn more on how to completely virtualize your entire collection into high resolution imagery in 2D or 3D to leave a long-lasting impression on your buyers with the Trasix platform's digital showroom and 3D sample virtualization.


Next post A message from our Founder and CEO

September 30, 2021Events

Meet us at PI Apparel New York & Supply Chain Forum 2021

The event for product development and supply chain leaders in fashion

There are only a few days left till one of the most engaging events for the industry. This year's event will be held between 09th and 10th November 2021 in New York.

It brings together the fashion, apparel, and footwear businesses to discuss the challenges and technologies disrupting the industry.

Don't miss our attendance and visit our booth to discover how our products and services can empower your brand and assist in planning, merchandising, and selling efficiently your collections.

Visitors will get to know all new features, products and talk with our team.

Request a meeting and secure your free demo session with Trasix during the PI Apparel New York. Contact us now: |

PI Apparel New York & Supply Chain Forum 2021:


August 2, 2021Features

Trasix partners with the virtual collaboration 3D solution Polygon

Trasix, the cloud platform for merchandising and order management has announced a new partnership with Polygon Labs, a creative services and software solutions studio focusing on B2B collaboration 3D showrooms.

The partnership will complete the Trasix offer to brands in the fashion and sporting goods industry.

Andre Labaki, Founder and CEO at Trasix said: “We are thrilled to announce that Polygon Labs is an official partner of Trasix. Their Forum platform will seamlessly integrate into our solution and will complement our current 3D merchandizing offering by adding a full 3D Virtual Environment to work with the assortments maintained in Trasix.”

David Jorba, Chief Strategy and Business Development Officer at Polygon Labs said: “The partnership with the leading merchandising and B2B order capture platform like Trasix takes our Forum B2B collaboration solution to the next level of functionality by providing a seamless end-to-end integration between highly efficient product management workflow and top tier digital-twin visualization tools.”

About Trasix
Trasix offers a unified cloud-based platform to the fashion and sporting goods industry that enables:
- Seamless Line Planning
- Merchandizing and building seasonal assortments
- B2B Order capture and consolidation
- 3D Sample Virtualization and presentation
We merge innovation with easy-to-use technology to streamline the go-to-market journey. We are on a mission to increase our customers’ sales in the most efficient and cost-effective way possible.
Our innovative team has been thriving since 2011 to deliver a platform that is used worldwide by most of the leading market players. To date we server over 8400 daily users that manage their assortments and collect orders with a yearly value exceeding USD 6.1 billion.

About Polygon Labs
Polygon Labs is a creative services and software solutions company focusing on engaging data and content visualization for the Media Industry. We design and develop some of the most engaging virtual collaboration, mixed reality, data visualization, and real-time graphics solutions. Making data your story through powerful visualization.

Next post Meet us at PI Apparel New York & Supply Chain Forum 2021

June 22, 2021Features

NIKE distributors implement Trasix to streamline their business processes

Several Nike distributors have chosen the Trasix T1 Studio platform to improve the way they present their ranges and collect orders from their customers. Furthermore, the implementation of this platform is a strategic change to ensure full compliance with the Nike DRS requirements for distributors.

Sport Time Balkans, a Nike distributor in the Balkan region, is the latest to join the list of distributors using the Trasix platform.

“We recently decided to switch to a DRS delivery method to facilitate the growth of the company. TRASIX was able to provide us with a module that streamlined our processes, ensuring our orders met all the Nike requirements for order placements and consolidation. Throughout our collaboration, we have found TRASIX to be insightful, knowledgeable, flexible, and proactive. The team gathered our requirements, identified potential pitfalls, and made recommendations on best practices to follow. The project was executed in a timely and professional manner, resulting in a user-friendly tool.” explains Bojan Djordjevic, Logistics Manager at Sport Time Balkans.

Unlike other solution providers, Trasix offers Nike distributors a reliable cloud-based platform, tailored to their specific needs, to guarantee full compliance with Nike’s order requirements. Trasix also supports distributors in fast-tracking each step of their wholesale process: from building seasonal assortments, B2B order capture and consolidation, to 3D sample virtualization and presentation.


  • Easy seasonal assortments building and range presentation

It is easy to visualize and organize your assortments using the Trasix platform.  It lets you build stunning merchandizing stories with the use of 2D and 3D assets in a very short time. It also comes with features to automatically generate personalized sharable and printable PDF and PPT assortment presentations. Trasix’s assortment and range presentation features are interactive and ease the communication and collaboration process between teams and buyers.

  • Effective B2B Orders capture and consolidation

Trasix’s platform is a powerful and easy to use tool where customers’ orders are collected and consolidated. The buyer’s selection is seamlessly converted into an order and submitted directly to sales reps using our cloud platform. Buyers, customer service and sales reps have a real-time visibility of stock availability, order placement and consolidations which results in better time management. It ultimately enhances the wholesale and B2B buying processes and results in increased sales.

  • Fully compliant with Nike’s order standards

Trasix’s solution for the Nike distributors is based on its knowledge and experience in the sporting goods industry. It provides an already proven expert response to the challenges faced by distributors when it comes to fulfil strict order placement and consolidation guidelines.

At Trasix, we are constantly working on providing a turnkey solution that helps brands and distributors in the fashion and sporting goods industry to streamline their go-to-market and wholesale processes. We are here to help and stand ready to assist your organization.

Sign up for a free consultation.


Next post Trasix partners with the virtual collaboration 3D solution Polygon

January 4, 2021Announcements

What our customers say about us

At Trasix, customer satisfaction is our ultimate goal. We are very fortunate to have formed excellent partnerships with our business partners. Here are some of the feedback we have recently received.

Georges Youssef - VP - General Manager Adidas Thailand
I have personally been dealing with Trasix team for over 10 years. With their innovative mindset and continuous improvements approach, they have helped us to transform the way we do business and the way we interact with our customers, which has been reflected in additional and more qualitative business in all the markets where we’re dealing with them.

Arnab Roy - Product Merchandising Manager New Balance Middle East
We have been working with Trasix for the past 5 years now and ever since we have started with them, we have gotten exceptional service and support from their team. Trasix Team is a highly professional team with sole focus on problem solving and making the process of Sell In, Buying and Merchandising easy for Brands and their partners alike. Special mention goes to Andre who personally gets involved in the business and makes sure that their clients are given the best service and priority in their day to day working. Trasix Team is always evolving and ensuring the most advance business solutions are ready for their clients. It's been a pleasure working with Trasix and we look forward to strong working relationship in the years to come.

Parul Misra - Under Armour Category Manager – Athlocity
We have been using Trasix services for digital catalog solution for our seasonal sales meetings for over 5 years. Needless to say, very happy with the speed of delivery and accuracy of information. The catalog is easy to navigate and use, with lots of useful features and functionalities. The team is very professional too and pays attention to detail. We look forward to continuing our successful partnership with Trasix in future.

Kim Brasko - Managing Director - COÉGA Sunwear
We have been using Trasix since 2018 and as an SME it’s the perfect value for money option. The easy to use csv and image upload features allow us to keep our collections organized. The online instruction manual is well written, and the Support Desk has always been quick to step in when needed. The Easy Order downloads to Excel or Power Point is where we have gained the most accuracy and efficiency. After downloading, we can customize and create simple Power Point catalogs, showing a customer their final collection selection quickly, and provide clean Excel order forms to customers without hours of formatting. The images on the Easy Order Excel order forms are the most helpful feature as pre-Trasix we would spend hours copying and pasting to create these, then need someone to review for accuracy. Excel is how most of our customers place orders, a few larger customers do like to use the Trasix software itself, it’s nice to have the flexibility of both.

Emanuel Borg - Operations Manager – Hudson Holdings
Easy setup, user friendly UI, with very useful offline features. Trasix today is an integrated part of our day to day business, supporting both our European & African regions. With a very efficient customer service team, it made it easier for us to support our partners. Trasix proven to be experts in the industry in more than one occasion, always striving to keep up to date with the latest industry standards. Trasix is one of the few vertical solutions that we will be retaining as part of our group target architecture.

Laia Lopez Barnadas - Go To Market Manager – SSS
Trasix Team is working very fast and is well qualified when it comes to data management. Being a pioneer in the region made them stand out from the other options when we were looking for a solution provider. We were able to boost our sales and improve our consolidation with Trasix's platform.

Next post NIKE distributors implement Trasix to streamline their business processes

November 17, 2020Features

DIGITAL SHOWROOM: an innovation imperative for the B2B fashion and apparel industry

Digitization of wholesale has been on the rise with businesses trying to cope with the impact of the Covid-19 which is affecting the industry.
The average market capitalization of apparel, fashion and luxury players dropped almost 40 percent between the start of January and March 2020.

While online B2B management platforms have been available for years, a large part of the buying experience has continued to happen offline. But in order to keep up with their seasonal releases and flow of media, an increasing number of brands are opting to shift towards innovative B2B practices and specialist tech platforms.

Fast-forward a few months after the start of the pandemic, digital showrooms have become the new norm to showcase upcoming collections for most brands.

The restrictions in place have made it difficult for brands and businesses to carry simple working practices while maintaining a safe business environment with buyers going from one place to the other to meet designers and visit showrooms. Yet, new habits are already being put to the test across the fashion industry, from an 84 percent rise in remote working to a 79 percent uptick in video conferencing and a 58 percent increase in flexible working hours.

For its part, the digital showroom innovation is transforming social distancing into an online experience. Buyers do not need to rush anymore from showroom to showroom. They can view a collection, make notes and place orders remotely and securely around the world.

Launching new collections and expanding overseas are important parts of a business’s plans for growth but doing so has proven to be difficult for brands in the apparel industry. This is especially the case since the Covid-19 recession, although things have not come to a complete halt.

Chinese businesses, for instance are continuing to explore opportunities in international markets, despite difficulties caused by the pandemic, according to a report by advisory firm Brunswick Group.

A Chinese brand, for instance made use of digitalization during Paris Fashion Week to reach buyers in China and engaged double the number of people who would normally travel to Europe. Resulting orders, 95 percent of which were placed digitally, hit 80 percent of the brand’s sales targets.

By using online B2B platforms and digital showrooms, brands willing to make longer term innovation investments to launch their collections abroad or tap into new markets can easily do so while staying cautious.

At Trasix, we have been working for years on enhancing our Virtual Showroom and B2B platform and stand ready to assist your organization in its digital transformation journey.


Next post What our customers say about us

October 8, 2020Events

PI APPAREL NEW YORK & SUPPLY CHAIN 2020: The Event for Product Development and Supply Chain Leaders in Fashion

We are taking part in the PI APPAREL NEW YORK & SUPPLY CHAIN 2020 from 09 to 11 November 2020.

PI Apparel is the year’s most engaging event for the industry. It brings together the fashion, apparel, and footwear businesses to discuss the challenges and technologies disrupting the industry.

Meet us online to discover how our products and services can empower your brand and assist in planning, merchandising, and selling efficiently your collections.

Request a business meeting and secure your free demo session with Trasix during the PI Apparel. Contact us now:  


Next post DIGITAL SHOWROOM: an innovation imperative for the B2B fashion and apparel industry