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December 31, 2023Posts

The 4 Points to Ensure Success for Fashion, Apparel, and Sporting Goods Brands in 2024

As we step into a new era, the dynamics of the fashion, apparel, and sporting goods industry are evolving rapidly. To navigate this landscape successfully in 2024, brands and their distributors must be proactive in adopting innovative strategies. These are four key points that can significantly impact the success of your business in the coming seasons.

1. Line Planning and Assessment

In the modern business landscape, a siloed and non-visual multichannel line planning process can hinder growth. You will have to eliminate unnecessary boundaries between line planners, merchandisers, sales teams, and buyers. This collaborative approach will not only also improve your communication, but it will also result in shortened sales cycles and a more efficient product line.

2. Assorting and Merchandising

Manual and non-visual merchandising processes can slow down the development of collections and hinder buyer segmentation. To overcome this challenge, automate merchandising processes and manage assortments visually and collaboratively. This approach ensures seamless collection development while catering to the specific needs of diverse buyer segments, enhancing the overall efficiency of the brand.

3. Catalog, Sample Virtualization, and Marketing Campaigns

Say goodbye to manual production of print or digital catalogs with limited integration with marketing assets. Opt for an interactive digital catalog that boldly represents your brand each season. Centralize all visual assets, advertising campaigns, tech sheets, and interactive presentations. Additionally, digitally transform your showrooms to eliminate the need for physical samples. Integrate 3D samples to provide an engaging experience for buyers, saving time and resources.

4. Order Collections, Management, and Stock Monitoring

Streamline and facilitate the collection and consolidation of B2B orders by embracing a platform that ensures a seamless transition from showroom to remote order placement. Avoid last-minute minimum order challenges by consolidating orders efficiently. The platform should provide historical data and enable brands to handle complex ordering rules more efficiently, saving time and reducing errors.

Embark on a successful journey by leveraging Trasix's T1 Studio and its modules and functionalities. Our dedicated team at Trasix is here to assist you in planning intelligently, merchandising efficiently, and selling confidently.
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