March 11, 2022Announcements

A message from our Founder and CEO

Our CEO and Founder, Andre Labaki, reflects on the journey we have been on and looks to the future. 

“This year marks a very special year for Trasix as we celebrate our 10th anniversary.  When I launched the company in 2012, I believed that the apparel and footwear industry needed a fresh approach to digital transformation.  I put together a team of innovative and creative minds to deliver a platform that is now used by the industry leaders to overcome their go-to-market and distribution challenges in a constantly evolving trade environment.  

Along our journey, we were able to achieve key milestones – from onboarding our first customer in 2012, to serving over 35 global brands, 28 wholesalers and 6290 daily users around the world: who manage their assortments and collect annual orders in excess of USD 7.3 billion. 

All these accomplishments came with great efforts, resulting in Trasix being recognized in the market as a reliable solutions provider, which drives its business through solid expertise and constant innovation.  

One thing that has not changed in the last decade is our company values. Every feature we release is led by consistent transparency, reliability, uncompromised security and our mission to help our customers overcome their challenges in the most efficient and cost-effective way possible. 

Meanwhile, the world has faced exceptionally challenging conditions under COVID-19 related restrictions through 2020 and 2021.  The resulting and ongoing headwinds in global fashion doesn’t only point out the digital imperative in the industry, but also confirms the effectiveness of specialist tech platforms on which companies have heavily relied on to remain on track in a pandemic-era. 

We are prepared to support fashion businesses and address their specific needs as the shape of the market continues to evolve. 

Reflecting on the history of Trasix, I’d like to acknowledge the employees, customers and partners who have helped built a trustworthy, collaborative and business-driven platform that empowers businesses around the world every single day. 

We are excited about the opportunities ahead to extend our track record of value creation, innovation and success.

Here’s to another 10 fantastic years. May they be as exciting and rewarding as the first!” 

Andre Labaki,

Founder and CEO at Trasix