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March 11, 2022Announcements

A message from our Founder and CEO

Our CEO and Founder, Andre Labaki, reflects on the journey we have been on and looks to the future. 

“This year marks a very special year for Trasix as we celebrate our 10th anniversary.  When I launched the company in 2012, I believed that the apparel and footwear industry needed a fresh approach to digital transformation.  I put together a team of innovative and creative minds to deliver a platform that is now used by the industry leaders to overcome their go-to-market and distribution challenges in a constantly evolving trade environment.  

Along our journey, we were able to achieve key milestones – from onboarding our first customer in 2012, to serving over 35 global brands, 28 wholesalers and 6290 daily users around the world: who manage their assortments and collect annual orders in excess of USD 7.3 billion. 

All these accomplishments came with great efforts, resulting in Trasix being recognized in the market as a reliable solutions provider, which drives its business through solid expertise and constant innovation.  

One thing that has not changed in the last decade is our company values. Every feature we release is led by consistent transparency, reliability, uncompromised security and our mission to help our customers overcome their challenges in the most efficient and cost-effective way possible. 

Meanwhile, the world has faced exceptionally challenging conditions under COVID-19 related restrictions through 2020 and 2021.  The resulting and ongoing headwinds in global fashion doesn’t only point out the digital imperative in the industry, but also confirms the effectiveness of specialist tech platforms on which companies have heavily relied on to remain on track in a pandemic-era. 

We are prepared to support fashion businesses and address their specific needs as the shape of the market continues to evolve. 

Reflecting on the history of Trasix, I’d like to acknowledge the employees, customers and partners who have helped built a trustworthy, collaborative and business-driven platform that empowers businesses around the world every single day. 

We are excited about the opportunities ahead to extend our track record of value creation, innovation and success.

Here’s to another 10 fantastic years. May they be as exciting and rewarding as the first!” 

Andre Labaki,

Founder and CEO at Trasix

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January 4, 2021Announcements

What our customers say about us

At Trasix, customer satisfaction is our ultimate goal. We are very fortunate to have formed excellent partnerships with our business partners. Here are some of the feedback we have recently received.

Georges Youssef - VP - General Manager Adidas Thailand
I have personally been dealing with Trasix team for over 10 years. With their innovative mindset and continuous improvements approach, they have helped us to transform the way we do business and the way we interact with our customers, which has been reflected in additional and more qualitative business in all the markets where we’re dealing with them.

Arnab Roy - Product Merchandising Manager New Balance Middle East
We have been working with Trasix for the past 5 years now and ever since we have started with them, we have gotten exceptional service and support from their team. Trasix Team is a highly professional team with sole focus on problem solving and making the process of Sell In, Buying and Merchandising easy for Brands and their partners alike. Special mention goes to Andre who personally gets involved in the business and makes sure that their clients are given the best service and priority in their day to day working. Trasix Team is always evolving and ensuring the most advance business solutions are ready for their clients. It's been a pleasure working with Trasix and we look forward to strong working relationship in the years to come.

Parul Misra - Under Armour Category Manager – Athlocity
We have been using Trasix services for digital catalog solution for our seasonal sales meetings for over 5 years. Needless to say, very happy with the speed of delivery and accuracy of information. The catalog is easy to navigate and use, with lots of useful features and functionalities. The team is very professional too and pays attention to detail. We look forward to continuing our successful partnership with Trasix in future.

Kim Brasko - Managing Director - COÉGA Sunwear
We have been using Trasix since 2018 and as an SME it’s the perfect value for money option. The easy to use csv and image upload features allow us to keep our collections organized. The online instruction manual is well written, and the Support Desk has always been quick to step in when needed. The Easy Order downloads to Excel or Power Point is where we have gained the most accuracy and efficiency. After downloading, we can customize and create simple Power Point catalogs, showing a customer their final collection selection quickly, and provide clean Excel order forms to customers without hours of formatting. The images on the Easy Order Excel order forms are the most helpful feature as pre-Trasix we would spend hours copying and pasting to create these, then need someone to review for accuracy. Excel is how most of our customers place orders, a few larger customers do like to use the Trasix software itself, it’s nice to have the flexibility of both.

Emanuel Borg - Operations Manager – Hudson Holdings
Easy setup, user friendly UI, with very useful offline features. Trasix today is an integrated part of our day to day business, supporting both our European & African regions. With a very efficient customer service team, it made it easier for us to support our partners. Trasix proven to be experts in the industry in more than one occasion, always striving to keep up to date with the latest industry standards. Trasix is one of the few vertical solutions that we will be retaining as part of our group target architecture.

Laia Lopez Barnadas - Go To Market Manager – SSS
Trasix Team is working very fast and is well qualified when it comes to data management. Being a pioneer in the region made them stand out from the other options when we were looking for a solution provider. We were able to boost our sales and improve our consolidation with Trasix's platform.

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October 8, 2020Announcements

SAY HELLO! Our new website is live

After a few months of hard work and dedication, we are pleased to officially unveil our brand-new website.

Our aim with this new website is to provide our current and future partners an easier way to learn about our platform and services.

Our new website mirrors the same creative vision of our products by providing a fresh, interactive, and user-friendly look.

We will be constantly updating our content with helpful information, posts, company announcements and customers stories in the Blog section.

You may also subscribe to our social media platforms to stay up to date with our news and announcements.

We hope you enjoy our new website and we remain open to any suggestions you might have.

Website Launch

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