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May 14, 2024Posts

Digital transformation in sportswear distribution: streamlining go to market with technology.

Sportwear brands are embracing transformative digital solutions, streamlining their go to market with technology to foster faster and more efficient distribution strategies.

From planning, merchandising to distribution here is how digital transformation is reshaping the industry go to market.

AI predictive analytics

By harnessing the power of AI, brands can forecast demand and build their line architecture with remarkable accuracy, ensuring they have the right products available when and where they are needed. Supply chain disruptions are minimized through smart and proactive planning, while pricing optimization becomes a breeze with AI algorithms analyzing market trends in real-time. Moreover, trend analysis and reports keep brands ahead of the curve, and assortment planning becomes finely tuned to customer preferences. This data-driven approach that involves streamlining go to market with technology also allows for personalized marketing campaigns, targeting customers with precision and boosting conversion rates.

In essence, AI predictive analytics is the catalyst for a streamlined, agile, and customer-centric go to market strategy in sportswear distribution.

Collaborative and business-driven SaaS

Highly scalable and fully integrated collaborative Saas platforms have replaced some functionality of monolithic PLM platforms big sportwear brands like Nike, adidas and Under Armour were previously relying on by fostering visual-first, real-time and global collaboration between stakeholders, breaking down traditional silos and nurturing seamless communication. Designers can swiftly share their creative visions with line planners, who, in turn, can carefully supervise the planning process while tracking and handling requests for changes and modifications from all contributors across the organization. Merchandisers gain immediate insights into market trends and consumer demands to build intuitive assortments, while sales teams can access up-to-date product information to drive customer engagement.

This collaborative approach ensures agility, reduces lead times, and enables brands to respond sooner to market shifts, ultimately leading to faster and more efficient go to market.


Automation plays a pivotal role in the distribution process, making it faster and more efficient than ever before. With automatic ordering based on fulfilment capacity, sportswear brands can ensure optimal stock levels and avoid under or overstocking scenarios. Automatic catalog generation per client, complete with customized currency and price restrictions, streamlines the process of presenting tailored assortments to different markets and buyers. Additionally, automatic data and inventory updates for all stakeholders, including buyers and customers, ensure real-time visibility into product availability and order status.

This level of automation not only saves time but also enhances accuracy and responsiveness by more than 92%, leading to a smooth distribution process.

Digital showrooms and virtual samples

Digital showrooms and virtual samples are transforming the sportswear distribution process by offering faster and more efficient ways to bring products to market. With digital showrooms, brands can showcase their latest collections in high resolution imagery in 2D or 3D to buyers and retailers remotely, reducing lead time and eliminating the need for physical samples and travel. This not only saves time and costs but also keep record of all your articles in one centralized location for immediate feedback and decision-making.

In conclusion, by leveraging these technologies, sportswear brands can streamline their go to market process, enhance customer experiences, improve collaboration, and drive business growth. reduce lead times, and improve collaboration between designers, planners, and buyers.

At Trasix, we understand the importance of staying ahead of the curve in an industry that is constantly evolving. That is why we are committed to revolutionizing the way brands go to market with our solution by empowering brands to shift their style creation from PLM systems that rely on cumbersome data-entry methods and embrace a more visual, agile, and intuitive approach.

Unlock the power of smart planning, efficient merchandising, and confident selling with Trasix!

Get in touch at or visit to begin your journey towards success.

Check out our earlier piece on Visual Style Creation: Bridging the Gaps between Planners, Designers, and Merchandisers here.

Streamlining go to market with technology

March 20, 2024Posts

Visual Style Creation: Bridging the Gaps between Planners, Designers, and Merchandisers.

Creating a collection that satisfies the diverse needs and preferences of various demographics poses a significant challenge for brands, particularly in driving increased sales.

To thrive in today's market, brands are embracing advanced and intuitive technologies to streamline their assortment creation and merchandising processes effectively.

In fact, we are witnessing a transformative shift in how apparel, sporting goods and footwear brands are creating their styles and curating their assortments.

The traditional method of using physical boards cluttered with printed elements, which proved challenging to navigate, is quickly becoming outdated and has many limitations, which often results in siloed workflows, limited visibility, and sluggish decision-making ultimately leading to a long and laborious go-to-market process.

Rather than relying on creating new styles manually with data collected from cumbersome tools such as Excel, PowerPoint and e-mails, planners, merchandisers, and designers are recognizing the need to work visually by leveraging technology to streamline processes and drive competitiveness.

Multiple brands are transitioning to digital boards that offer ease of collaboration and data manipulation. This shift enables brands to explore limitless "what-if" scenarios, creating targeted assortments that enhance brand performance and maximize basket size across every sales channel.

But the benefits of visual style creation extend beyond just profitability. It's about bridging the gaps between planners, designers, merchandisers, and sales teams, fostering collaboration, and breaking down data silos. By connecting creative teams with data and assortment planners with product visuals, brands can ensure alignment across departments, resulting in more cohesive and impactful assortments.

Moreover, visual style creation technology boosts agility, enabling brands to pivot faster in response to market trends and consumer demand. With state-of-the-art technology that accelerates decision-making and enhances visibility, brands can react swiftly to changing market dynamics, delivering products that resonate with their target audience.

In fact, the seamless communication induced by centralizing communication and collaboration between all parties reduces the occurrence of human errors by more than 92% speeding up each step of the go to market and increases the buyer’s budget utilizations by up to 20% more. This will result in an overall increase of total sales by over 7%.

Brands that embrace a centralized platform to visually guide the style creation process will emerge as leaders in the industry, driving profitability, fostering collaboration, and staying ahead of the competition.

At Trasix, we understand the importance of staying ahead of the curve in an industry that is constantly evolving. That is why we are committed to revolutionizing the way brands go to market. Our visual style creation technology empowers brands to shift their style creation from PLM systems that rely on cumbersome data-entry methods and embrace a more visual, agile, and intuitive approach.

Unlock the power of smart planning, efficient merchandising, and confident selling with Trasix!

Get in touch at or visit to begin your journey towards success.

Plan intelligently, merchandise efficiently, and sell confidently with Trasix!

Check out our earlier piece on ensuring success for fashion, apparel, and sporting goods brands in 2024 with 4 key points here.

Trasix BlogVisual Style Creation: Bridging the Gaps between Planners, Designers, and Merchandisers

Next post Digital transformation in sportswear distribution: streamlining go to market with technology.

December 31, 2023Posts

Embracing the New Year: Innovation and success on the horizon

As we bid farewell to another year, we find ourselves reflecting on the remarkable journey we have shared with each of you. In the ever-evolving landscape of the fashion, apparel, and sporting goods industry, your trust and collaboration have been the cornerstones of our success.

Stepping into the new year, we are excited about the opportunities ahead. Our commitment to value creation and innovation remains steadfast. The dynamics of the industry are evolving rapidly, requiring brands to be proactive in adopting innovative strategies to ensure success in 2024.

Our research and development efforts have paved the way for exciting releases in the coming months, including:

• Automatic ordering by fulfilling capacity: enhancing efficiency in the order fulfillment process.

• University and scheduled online training sessions: empowering our users with knowledge and skills.

• AI-generative style design prototyping: revolutionizing design processes through artificial intelligence.

• Sell-out data feed: providing valuable insights into market trends and customer preferences.

As we embark on this new chapter, we extend our deepest gratitude for your continued trust and partnership. Here’s to a year filled with growth, innovation, and shared success.

Wishing you a Happy New Year and looking forward to an exciting journey together!

Warm regards,

Trasix Team

Embracing the New Year: Innovation and success on the horizon_1

Next post Visual Style Creation: Bridging the Gaps between Planners, Designers, and Merchandisers.

December 31, 2023Posts

The 4 Points to Ensure Success for Fashion, Apparel, and Sporting Goods Brands in 2024

As we step into a new era, the dynamics of the fashion, apparel, and sporting goods industry are evolving rapidly. To navigate this landscape successfully in 2024, brands and their distributors must be proactive in adopting innovative strategies. These are four key points that can significantly impact the success of your business in the coming seasons.

1. Line Planning and Assessment

In the modern business landscape, a siloed and non-visual multichannel line planning process can hinder growth. You will have to eliminate unnecessary boundaries between line planners, merchandisers, sales teams, and buyers. This collaborative approach will not only also improve your communication, but it will also result in shortened sales cycles and a more efficient product line.

2. Assorting and Merchandising

Manual and non-visual merchandising processes can slow down the development of collections and hinder buyer segmentation. To overcome this challenge, automate merchandising processes and manage assortments visually and collaboratively. This approach ensures seamless collection development while catering to the specific needs of diverse buyer segments, enhancing the overall efficiency of the brand.

3. Catalog, Sample Virtualization, and Marketing Campaigns

Say goodbye to manual production of print or digital catalogs with limited integration with marketing assets. Opt for an interactive digital catalog that boldly represents your brand each season. Centralize all visual assets, advertising campaigns, tech sheets, and interactive presentations. Additionally, digitally transform your showrooms to eliminate the need for physical samples. Integrate 3D samples to provide an engaging experience for buyers, saving time and resources.

4. Order Collections, Management, and Stock Monitoring

Streamline and facilitate the collection and consolidation of B2B orders by embracing a platform that ensures a seamless transition from showroom to remote order placement. Avoid last-minute minimum order challenges by consolidating orders efficiently. The platform should provide historical data and enable brands to handle complex ordering rules more efficiently, saving time and reducing errors.

Embark on a successful journey by leveraging Trasix's T1 Studio and its modules and functionalities. Our dedicated team at Trasix is here to assist you in planning intelligently, merchandising efficiently, and selling confidently.
Start your successful journey now with Trasix!
Contact Trasix:

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Plan intelligently, merchandise efficiently, and sell confidently with Trasix!

Next post Embracing the New Year: Innovation and success on the horizon

November 4, 2022Posts

Sun & Sand Sports and Trasix: An enduring partnership

Since its inception in 1979, Sun & Sand Sports, part of GMG, has become the leading multi-gender sports retailer across the Middle East, selling high-performance and stylish sportswear and accessories brands to its customers. Considered the largest retailer and wholesaler of sporting goods across the Middle East, with over 90 sports brands across various sports categories, and over 100 stores spanning the United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait.

When Sun & Sand Sports decided to invest in a long-term digital solution to streamline their management and operational processes in 2013, Trasix stepped in to help improve the way in which customer orders were captured, with the ultimate goal to drive business growth more efficiently.

Sun & Sand Sports selected the Trasix solution to address the key challenges they faced. The solution is customizable and scalable and adopts the latest innovative B2B practices in the industry.

Overview of the journey

The biggest challenge faced by Sun & Sand Sports are the frequent changes to the line received from the brand principles. These changes must be communicated to the customers promptly and accurately. With the Trasix solution Sun & Sand Sports is able to achieve this.

With its open architecture, the Trasix solution is easily integrated within existing infrastructure and is fast to launch.

Partnership in action

Working in partnership allows Sun & Sand Sports to actively participate in the platform development and enhancement, which results in a more meaningful and relevant solution whilst delivering the best experience to users.

Moreover, Sun & Sand Sports is able to leverage Trasix’s expertise in order to implement the best practices and improve their business development.

Digital transformation at scale

Sun & Sand Sports employees and customers welcome the Trasix solution as it improves workflow, streamlines go-to-market and distribution in a way that promotes collaboration, speeds B2B order capture and consolidation while preventing data flaws and breaches due to human errors.

Learn more about Sun & Sand Sports here.

Sign up for a free consultation here.

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Next post The 4 Points to Ensure Success for Fashion, Apparel, and Sporting Goods Brands in 2024

March 11, 2022Announcements

A message from our Founder and CEO

Our CEO and Founder, Andre Labaki, reflects on the journey we have been on and looks to the future. 

“This year marks a very special year for Trasix as we celebrate our 10th anniversary.  When I launched the company in 2012, I believed that the apparel and footwear industry needed a fresh approach to digital transformation.  I put together a team of innovative and creative minds to deliver a platform that is now used by the industry leaders to overcome their go-to-market and distribution challenges in a constantly evolving trade environment.  

Along our journey, we were able to achieve key milestones – from onboarding our first customer in 2012, to serving over 35 global brands, 28 wholesalers and 6290 daily users around the world: who manage their assortments and collect annual orders in excess of USD 7.3 billion. 

All these accomplishments came with great efforts, resulting in Trasix being recognized in the market as a reliable solutions provider, which drives its business through solid expertise and constant innovation.  

One thing that has not changed in the last decade is our company values. Every feature we release is led by consistent transparency, reliability, uncompromised security and our mission to help our customers overcome their challenges in the most efficient and cost-effective way possible. 

Meanwhile, the world has faced exceptionally challenging conditions under COVID-19 related restrictions through 2020 and 2021.  The resulting and ongoing headwinds in global fashion doesn’t only point out the digital imperative in the industry, but also confirms the effectiveness of specialist tech platforms on which companies have heavily relied on to remain on track in a pandemic-era. 

We are prepared to support fashion businesses and address their specific needs as the shape of the market continues to evolve. 

Reflecting on the history of Trasix, I’d like to acknowledge the employees, customers and partners who have helped built a trustworthy, collaborative and business-driven platform that empowers businesses around the world every single day. 

We are excited about the opportunities ahead to extend our track record of value creation, innovation and success.

Here’s to another 10 fantastic years. May they be as exciting and rewarding as the first!” 

Andre Labaki,

Founder and CEO at Trasix

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January 4, 2021Announcements

What our customers say about us

At Trasix, customer satisfaction is our ultimate goal. We are very fortunate to have formed excellent partnerships with our business partners. Here are some of the feedback we have recently received.

Georges Youssef - VP - General Manager Adidas Thailand
I have personally been dealing with Trasix team for over 10 years. With their innovative mindset and continuous improvements approach, they have helped us to transform the way we do business and the way we interact with our customers, which has been reflected in additional and more qualitative business in all the markets where we’re dealing with them.

Arnab Roy - Product Merchandising Manager New Balance Middle East
We have been working with Trasix for the past 5 years now and ever since we have started with them, we have gotten exceptional service and support from their team. Trasix Team is a highly professional team with sole focus on problem solving and making the process of Sell In, Buying and Merchandising easy for Brands and their partners alike. Special mention goes to Andre who personally gets involved in the business and makes sure that their clients are given the best service and priority in their day to day working. Trasix Team is always evolving and ensuring the most advance business solutions are ready for their clients. It's been a pleasure working with Trasix and we look forward to strong working relationship in the years to come.

Parul Misra - Under Armour Category Manager – Athlocity
We have been using Trasix services for digital catalog solution for our seasonal sales meetings for over 5 years. Needless to say, very happy with the speed of delivery and accuracy of information. The catalog is easy to navigate and use, with lots of useful features and functionalities. The team is very professional too and pays attention to detail. We look forward to continuing our successful partnership with Trasix in future.

Kim Brasko - Managing Director - COÉGA Sunwear
We have been using Trasix since 2018 and as an SME it’s the perfect value for money option. The easy to use csv and image upload features allow us to keep our collections organized. The online instruction manual is well written, and the Support Desk has always been quick to step in when needed. The Easy Order downloads to Excel or Power Point is where we have gained the most accuracy and efficiency. After downloading, we can customize and create simple Power Point catalogs, showing a customer their final collection selection quickly, and provide clean Excel order forms to customers without hours of formatting. The images on the Easy Order Excel order forms are the most helpful feature as pre-Trasix we would spend hours copying and pasting to create these, then need someone to review for accuracy. Excel is how most of our customers place orders, a few larger customers do like to use the Trasix software itself, it’s nice to have the flexibility of both.

Emanuel Borg - Operations Manager – Hudson Holdings
Easy setup, user friendly UI, with very useful offline features. Trasix today is an integrated part of our day to day business, supporting both our European & African regions. With a very efficient customer service team, it made it easier for us to support our partners. Trasix proven to be experts in the industry in more than one occasion, always striving to keep up to date with the latest industry standards. Trasix is one of the few vertical solutions that we will be retaining as part of our group target architecture.

Laia Lopez Barnadas - Go To Market Manager – SSS
Trasix Team is working very fast and is well qualified when it comes to data management. Being a pioneer in the region made them stand out from the other options when we were looking for a solution provider. We were able to boost our sales and improve our consolidation with Trasix's platform.

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October 8, 2020Announcements

SAY HELLO! Our new website is live

After a few months of hard work and dedication, we are pleased to officially unveil our brand-new website.

Our aim with this new website is to provide our current and future partners an easier way to learn about our platform and services.

Our new website mirrors the same creative vision of our products by providing a fresh, interactive, and user-friendly look.

We will be constantly updating our content with helpful information, posts, company announcements and customers stories in the Blog section.

You may also subscribe to our social media platforms to stay up to date with our news and announcements.

We hope you enjoy our new website and we remain open to any suggestions you might have.

Website Launch

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