March 20, 2024Posts

Visual Style Creation: Bridging the Gaps between Planners, Designers, and Merchandisers.

Creating a collection that satisfies the diverse needs and preferences of various demographics poses a significant challenge for brands, particularly in driving increased sales.

To thrive in today's market, brands are embracing advanced and intuitive technologies to streamline their assortment creation and merchandising processes effectively.

In fact, we are witnessing a transformative shift in how apparel, sporting goods and footwear brands are creating their styles and curating their assortments.

The traditional method of using physical boards cluttered with printed elements, which proved challenging to navigate, is quickly becoming outdated and has many limitations, which often results in siloed workflows, limited visibility, and sluggish decision-making ultimately leading to a long and laborious go-to-market process.

Rather than relying on creating new styles manually with data collected from cumbersome tools such as Excel, PowerPoint and e-mails, planners, merchandisers, and designers are recognizing the need to work visually by leveraging technology to streamline processes and drive competitiveness.

Multiple brands are transitioning to digital boards that offer ease of collaboration and data manipulation. This shift enables brands to explore limitless "what-if" scenarios, creating targeted assortments that enhance brand performance and maximize basket size across every sales channel.

But the benefits of visual style creation extend beyond just profitability. It's about bridging the gaps between planners, designers, merchandisers, and sales teams, fostering collaboration, and breaking down data silos. By connecting creative teams with data and assortment planners with product visuals, brands can ensure alignment across departments, resulting in more cohesive and impactful assortments.

Moreover, visual style creation technology boosts agility, enabling brands to pivot faster in response to market trends and consumer demand. With state-of-the-art technology that accelerates decision-making and enhances visibility, brands can react swiftly to changing market dynamics, delivering products that resonate with their target audience.

In fact, the seamless communication induced by centralizing communication and collaboration between all parties reduces the occurrence of human errors by more than 92% speeding up each step of the go to market and increases the buyer’s budget utilizations by up to 20% more. This will result in an overall increase of total sales by over 7%.

Brands that embrace a centralized platform to visually guide the style creation process will emerge as leaders in the industry, driving profitability, fostering collaboration, and staying ahead of the competition.

At Trasix, we understand the importance of staying ahead of the curve in an industry that is constantly evolving. That is why we are committed to revolutionizing the way brands go to market. Our visual style creation technology empowers brands to shift their style creation from PLM systems that rely on cumbersome data-entry methods and embrace a more visual, agile, and intuitive approach.

Unlock the power of smart planning, efficient merchandising, and confident selling with Trasix!

Get in touch at info@trasix.com or visit www.trasix.com to begin your journey towards success.

Plan intelligently, merchandise efficiently, and sell confidently with Trasix!

Check out our earlier piece on ensuring success for fashion, apparel, and sporting goods brands in 2024 with 4 key points here.