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PUMA Middle-East Selects Trasix

DUBAI, UAE – 5 March 2015 – Trasix, the market-leading provider of mission-critical solutions to the sporting goods and fashion industries, today announces that it has signed a deal to provide PUMA Middle East with its award-winning sell-in and order management system.

Trasix was selected due to its deep understanding of the sporting goods sector, and its continued investment in its software and services. The latter was particularly important as PUMA’s business strategy is to streamline and better cater for its retailers in the regional markets. In addition, it was essential that the software system supports PUMA’s specific requirements, and business processes, and was capable of accommodating its current and future plans.

PUMA Middle East joins the growing family of Trasix’ customers, providing a unified experience to all sporting goods retailers worldwide. In addition, Trasix’ services will ensure a swift and painless transition resulting in a more efficient and streamlined sell-in process.

Andre Labaki, Managing Director at Trasix, commented:

We are delighted to have signed a deal with Puma Middle East to provide our software solutions and services. I strongly believe that together we will offer cutting edge services to the retailers and build greater customer experience. Also, working with PUMA brings us one step closer to becoming the worldwide standard in Orders Management for the Fashion and Sporting goods industries.

Francesca Milani, Manager Merchandising (Middle East & East Africa) at PUMA Middle East, commented:

We are very pleased to have selected Trasix as our new sell-in and order management software provider. Our choice was based on the quality of the solution and their solid investment in catering to our industry, which gave us confidence that it had the experience necessary to support us through the next phase of growth. We look forward to a strong and successful relationship.

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