Sun & Sand Sports and Trasix: An enduring partnership

Since its inception in 1979, Sun & Sand Sports, part of GMG, has become the leading multi-gender sports retailer across the Middle East, selling high-performance and stylish sportswear and accessories brands to its customers. Considered the largest retailer and wholesaler of sporting goods across the Middle East, with over 90 sports brands across various sports categories, and over 100 stores spanning the United Arab Emirates, Kingdom of Saudi Arabia, Oman, Qatar, Bahrain and Kuwait.

When Sun & Sand Sports decided to invest in a long-term digital solution to streamline their management and operational processes in 2013, Trasix stepped in to help improve the way in which customer orders were captured, with the ultimate goal to drive business growth more efficiently.

Sun & Sand Sports selected the Trasix solution to address the key challenges they faced. The solution is customizable and scalable and adopts the latest innovative B2B practices in the industry.

Overview of the journey

The biggest challenge faced by Sun & Sand Sports are the frequent changes to the line received from the brand principles. These changes must be communicated to the customers promptly and accurately. With the Trasix solution Sun & Sand Sports is able to achieve this.

With its open architecture, the Trasix solution is easily integrated within existing infrastructure and is fast to launch.

Partnership in action

Working in partnership allows Sun & Sand Sports to actively participate in the platform development and enhancement, which results in a more meaningful and relevant solution whilst delivering the best experience to users.

Moreover, Sun & Sand Sports is able to leverage Trasix’s expertise in order to implement the best practices and improve their business development.

Digital transformation at scale

Sun & Sand Sports employees and customers welcome the Trasix solution as it improves workflow, streamlines go-to-market and distribution in a way that promotes collaboration, speeds B2B order capture and consolidation while preventing data flaws and breaches due to human errors.